Design Brief Idea - Ember and Bloom
Our Mission…
Our aim is to ensure healthy and convenient food products for those who have intolerances or gut diseases. Making gut healthy products allows everyone to enjoy & share the foods they love with friends & family.
Brief Overview…
Ember & Bloom proudly create healthy food that’s accessible for everyone who may be suffering from intolerances or gut diseases.
We want a brand that shows that we are made for health but we’re not the “health store” fancy. We’re here for the everyday, celebrations & treats. We don’t want our buyers isolated from events, we want them included.
What the client wants…
We would like to have re-imaginings of what our packaged goods could look like. We want to see traditionally unhealthy foods like chocolate, chips & biscuits turned healthy. We want to see everyday products like spices, sauces & cereals. We want to see fresh food options like pre-made meals, cakes & breads. Think anything that you would hate to spend the time on making from scratch!
We also want our key selling points highlighted on the packaging.
We are mainly wanting to highlight that items don’t have Thickeners (Emulsifiers, Zanthan Gum, Sunflower Lecithin), Bad Oils (All Oils excluding Olive Oil) & Refined Grains (White flour, White rice etc.). Most of these ingredients are found in most food items on the market so we want to ensure our audience knows straight away they aren’t included.
You have the complete freedom to create our branding however you think will sell in shops in supermarkets close to you.
Basic Research requirements…
Our primary target audience are those who are suffering from Crohn’s Disease and Ulcerative Colitis. While it’s a small population, ensuring we are including information on the packaging is very important. If there is information that is important for people who have other intolerances, please include that as well.
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Good luck!
